The Squaw Alpine Transit Company
The Squaw Alpine Transit Company (SATCo) is the result of a collaborative effort spearheaded by Squaw Valley and Alpine Meadows homeowner’s associations, in-valley lodging properties and Squaw Valley Alpine Meadows ski resort. It was inspired by the resort’s pilot tests of micro mass transit during the 2016-17season, when Squaw Valley Alpine Meadows partnered with the ride-sharing service Chariot to provide over 1,000 free rides within Squaw Valley during the Christmas holiday and World Cup races.
SATCo’s goal is to reduce in-valley trips within Squaw Valley and Alpine Meadows by providing convenient, shuttle service at no cost to the rider. The intention is that the system will also integrate into the existing Tahoe Area Regional Transit system to make it easy for those interested in traveling outside of the resort community to areas such as Truckee or Tahoe City to do so without the need for a car.
Launched in December 2018, the Mountaineer app-based shuttle service provided over 81,000 rides to passengers in its first winter season and removed at least 20,000 vehicle trips from access roads in Squaw Valley and Alpine Meadows.
SATCo funds the micro mass transit system through the combination of a one percent assessment on lift tickets sold on-site by Squaw Valley Alpine Meadows, and a one percent assessment on transient lodging and vacation rentals within Squaw Valley and Alpine Meadows. SATCo will operate on these assessment funds alone, but may seek partnerships with Placer County and others to pursue additional funding for expanded services. The program will be put in place for a minimum of five years with an option to renew and will include ongoing oversight by its board of directors, comprised of local stakeholders.